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Professor of Advertising, Creative Director, Writer, Maker, Advisor to Brands, Ad Agencies and The Next Generation. Boston University, Mullen and Beyond.

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Join Twitter 1/1/09

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Sen. Claire McCaskill wants to know what colleges do (or don't do) in response to reports of rape and sexual assault: http://t.co/YPesC9n70e
Retweeted by edwardboches@Aerocles @cschweitz Here is a really great piece on airline seats. http://t.co/eockwftW2Q $500,000 a piece.Hey @thefantastical Nice work on the branding of @47brand http://t.co/5xmRFfcyGr. Like that you are living up to your word: Nimble.Remember Reebok's UBU or years gone by? @47brand does a better, more realistic version with #letyouryouout http://t.co/5xmRFfcyGr@bigspaceship don't love the ux. too many steps and requests for email addresses.it's becoming clear to me that a creative director is pretty much an amateur psychologist who needs a professional psychologist.
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@SydneyGodett20 Go Terriers. My daughter Huan is at your game tonight at Harvard. Rooting for Terrier red and #20.@newscorp @wsj @wsjd Please read @sarahm 'To Make Conferences More Diverse Look Beyond White Men' @pandodaily http://t.co/ZBHY91qeO8
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Interested in learning about #market #research? We're teaching our second class at @GA_boston tomorrow night. https://t.co/HvgujMKfpr
Retweeted by edwardbochesGoogle Buys High-Altitude Drone Maker http://t.co/NhlWW3c9MG I wonder what the ad model will be?Questions for a panel on the evolution of marketing - http://t.co/s9PgT9pErq via @shareaholicMy Ideas, My Boss’s Property. Denying ownership stifles creative motivation. http://t.co/kTRCFxlnVxWill apps prevail over the mobile web? http://t.co/NjQgPEcbA3 … … A loss for innovation if they do says @cdixon via @mikearauz@ingwalson That is the challenge. But perhaps the wrong reason for agencies to hold onto too much traditional thinking.15 questions ask whether and how marketing and advertising can evolve as quickly as they need to http://t.co/MAz9u1JO1k For upcoming panel.
Masters is such a great brand. Promise of drama, narrative history, iconography -- jacket, flagstick, caddie whites -- no digital graphics.Well done @ATT You have ruined forever Brian Wilson's greatest composition.@tobetv I don't think his ego could fit in my office. And where would the bar go?The only way for MadMen to end: Don dies from a self loathing overdose; everyone else moves on. That would be truth in advertising.If MadMen is a show about advertising, then sure, Don can change. If it's a show about human truth then no he can't. http://t.co/oikXlQ42nNA beautiful piece in the Lives column this week. Survival skills you don't find in a book. http://t.co/AF3TyK04h0
Congrats to my newest @comugrad colleague. The passionate @amyshanler joins full time.The amazing @comugrad ambassadors. Talent beyond. http://t.co/U9BU2ccUcK@edwardboches presenting the advertising department to #BUCOM2018 at @comugrad open house! http://t.co/au57TkvFBv
Retweeted by edwardboches@etobon @martysg @Bobosphere Probably a good marketing tie in. depends on film and rest of program,
We need your latest work by 1st May to help us make Issue 39 of Contagious the best yet! http://t.co/ZdDcWtyf3K http://t.co/ShV6uY3XMX
Retweeted by edwardboches@IanGertler @pixar @mrhowell Why thank you, Ian. Appreciate that.Can a table kill creativity and collaboration? New post inspired by @DisneyPixar and @mrhowell. http://t.co/gtnn2cghsW Join in if you want.What Americans will look like, soon. Beautiful. (Thanks Mona Marimow.) http://t.co/pV4TILEjDjMatt, you killed it. That was a lecture I enjoyed and learned from. @mrhowell @comugrad@edwardboches @comugrad - looking forward to an interesting discussion this morning, thanks for having me!
Retweeted by edwardbochesThe advertising industry is ripe for change. Awesome guest lecture by @mrhowell this morning, thank you @edwardboches for making it happen !
Retweeted by edwardbochesThrilled to have @mrhowell joining us today in #BUSCD at @comugrad. Students are inventing new products/services. Matt can teach add value.Using some of the never ending brilliance from @mikearauz in #BUSCD today to talk about future of creative industries. Thanks, Mike.
Huge thanks to the thorough, articulate and insightful @RollieDingers who sent great stuff for my How to Get a Job ebook. CC @debkmorrison@cindiel1 Yup. Great stuff and remarkable accomplishment.@edwardboches Our clients are the heroes in Made With IBM! Amazing
Retweeted by edwardboches@bradmblake @tbartlett21 Sent you Branch invite. Please chime in.@bradmblake I just added you to my branch about “Getting a job in "advertising"” http://t.co/XrRXjNUX8yRecipes made with IBM Watson. Made with IBM: http://t.co/87vFWGVj0t viaMore kudos to IBM marketing and advertising. 50 new spots for the Masters. No repeats this weekend. http://t.co/gPQ4hwUejFTalking about “Getting a job in "advertising"” Who has something to add? http://t.co/Gfo9JuXAUt cc @schwartzie14 @garethk @ mikearauz@betofaria Basic tips. Dos, don'ts. Best examples. How to impress. What you look at, look for. Book vs talent. Will start a branch + invite@benculpin Great, thanks.@tbartlett21 Sounds great. I am going to augment my thoughts, opinions, experiences with input from professional community. Contacts?@Bucky_Todd agree. On my list.@benkunz You should be riding not driving.It never gets old watching the honorary starters tee off. One of the oldest and best traditions in the game.
Retweeted by edwardbochesWriting ebook on how to get a job in advertising for students: fm resume 2 internships 2 positioning 2 portfolios. Willing to offer input?
@SlappyDs You won't believe it. One of my very best students submitted a brief without team names on it. What should I do? Please advise.Google Glass embraced at Beth Israel Deaconess http://t.co/aRT4lhs8v1 (I hope that anyone can't read those QR codes on the patients' doors.
@edwardboches so proud of the #myCOM team. And ALWAYS appreciate your guidance and insights!
Retweeted by edwardboches@alexred Still would not work. Fear of death is not a good enough value exchange.@DeanSaboSays Hey, good going. #myCOM.Huge congrats to @DeanSaboSays and @comugrad for winning the Shorty Award. Well done. http://t.co/Dvn0UDQSNSAmazing? I don't think so. @SlappyDs @Adweek I will throw together a blog post about behavior change and what does and doesn't work.Congrats to @comugrad on winning one of the #ShortyAwards http://t.co/gDdB8SkpeG cc @edwardboches #myCOM
Retweeted by edwardbochesWhy does anyone think this will work? Fear never works. You have to leverage existing behavior/value exchange http://t.co/nNG4mQKEKy
@ElvinW_ Agree, complain to the department. All my classes filled up this am. Not sure if there is another portfolio class offered.Just downloaded NYT Now. Check it out. Good for when you don't have a lot of time. http://t.co/zALqFs2mXn
@jaredroy wish I were that fast. Hoping it will make me young again@mrhowell Did you see what @dustyj wrote about you on Agency Spy?@jtwinsor @michaeltabtabai @dweingrod Doesn't make me faster, but I look faster. From Mullen, In lieu of gold watch. http://t.co/sZMs577rCu
@BUCycling If you do one charity ride this year, make it this one. Great cause, route, and lots of BU involvement. http://t.co/KNFw6HOMlnMozilla Chief, a Gay-Marriage Foe, Steps Down http://t.co/kBHXgteaPG Mozilla should a. Never have appointed him. B. Acted even sooner.
@benkunz https://t.co/UBZJpaJVf3@benkunz May be flawed given that social media peaked in 1958.@FuelLines So many amazing thoughts. And so right and so simple.Steve Jobs's 10 Best Quotes for Advertising Agencies http://t.co/1Plfk66oey
Retweeted by edwardboches@GlobeSox @GlobeAndrewRyan Lackey!This ad makes me smile. "Golden Loves Guitar" Harvard Pilgrim. Count Us In. http://t.co/CZ3HGkuD8D via @youtube
Retweeted by edwardboches@dswaebe @YouTube Ha!. Great casting.
@benkunz @LenKendall great. Will work on a post it two. Why not a collection on medium?I launched a new blog tonight, an outlet for ideas non-marketing. @edwardboches, @LenKendall, guests welcome: http://t.co/epFNuCQeVs
Retweeted by edwardbochesSo, the famous Ellen Oscars selfie not a selfie. Glad we cleared that up. http://t.co/5RWrJRJEsS@kimberlyduffy @cindiel1 @Ogilvy It is the least I could do.
Huge congratulations to my student Rich Peters for his new BU 3000 metre record. http://t.co/q9v4xLkMmK
@stinsy Accelerometer that restricts texting while in motion? With feature that identifies driver vs passenger.@stinsy Perhaps. But so embedded in multiple behaviors may never be possible. Solution is a modified technology.
@stinsy why it is not possible. http://t.co/jqUSmcx8tW
Among the most beautiful charity rides anywhere. Short change. Please join. http://t.co/m0tDoL7a9RCyclists. Join me. Best charity ride around. Support bikes and inner city kids. http://t.co/KNFw6HOMln@kpant Just cause you are moving to LA doesn't mean you won't come to BU next year, right? Congrats and good luck and plan on a visit.The easiest $400 million America will ever save. Change the font on docs, save on ink. http://t.co/4psefyJMLhSome powerful diptychs created by @NatGeo using Michael Christopher Brown's photos @mcbphotos http://t.co/DsPfjhKALD http://t.co/i72nVpFAWo
Retweeted by edwardboches@kimberlyduffy follow back so I can dm. thanks.@ashlyn_stours @comugrad If there were a double favorite button for that tweet I would have clicked it..@edwardboches @comugrad Happy and proud to hear. Can't help but I wish I was back in your class, though. Never learned more than in #BUSCD.
Retweeted by edwardbochesDon't let your career happen to you. "Manage your own career." I tell students that all the time. @ogilvy's @kimberlyduffy confirmed today.IBM’s @Cindiel1 and @ogilvy’s @kimberlyduffy mesmerize students with their stories about Watson marketing. #IBMatCOM http://t.co/Q7gVWfYPnJCreating and inventing in real time. In class today #BUSCD cc @comugrad http://t.co/TE5p2jKVSvMy 4-yr-old likes the smart ideas and creative #IBMatCOM w @cindiel1 @kimberlyduffy @edwardboches http://t.co/nKWQjd9Mug
Retweeted by edwardboches.@ashlyn_stours I am blessed. This year's @comugrad #BUSCD students are great. Making amazing stuff..@edwardboches Great to see you today, as always! Seems like you have a smart bunch this semester. #BUSCD
Retweeted by edwardboches.@kimberlyduffy You were great today. And I wish I had on tape your comments about the importance of great writing. #IBMatCOM. cc @OgilvyIt is not possible for me to thank @lauriefriedman @cindiel1 and @kimberlyduffy enough for their time and generosity @ #IBMatCOM today.Thanks @edwardboches and @mullen for hosting the #IBMatCOM event!
Retweeted by edwardbochesA big thanks to @cindiel1 @kimberlyduffy #WATSON & #IBM for today's #DMI @edwardboches #BUSCD I feel #smarter already http://t.co/DGtOfkWR12
Retweeted by edwardboches@edwardboches @cindiel1 thank you For bringing us to your class. Amazing thinking. Bright minds. Inspiring.
Retweeted by edwardbochesMaybe Watson can help me come up with new vegetarian recipes. #IBMatCOM w @cindiel1 @kimberlyduffy @edwardboches
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